Global Marketing Management

Companies today when marketing often need to assemble a distributed team of experts to organize and execute against a marketing plan.  Global Marketing Manager is a software solution that promotes collaboration with distributed marketing automation platform.

Here are some of the key processes you can automate:

  • Marketing Planner - use a distributed project plan to track key marketing objectives with tactics, which are assigned to your distributed team and allow you to track progress against your key goals.
  • Lead Gen Planner - plan a variety of lead gen campaigns and assign execution to your distributed team of resources.  Track key metrics in terms of response and manage your team to both quantity and quality objectives.
  • Events Planner - organize all facets of events from exhibitor registration and event logistics, to budgets and associated lead gen campaigns.  Track key milestones to successful completion.
  • RFP Builder - coordinate preparation of proposals and RFPs across a distributed sales and marketing team with discussion tools and access to all product and marketing collateral
  • Press Planner - research and create an editorial calendar and target opportunities by writer and publication.
  • Press Release Pipeline - plan your press releases by targeting specific topics, organizing messaging, and tracking key milestones to final release.

Global Marketing Manager is based on the Microsoft Groove and SharePoint technology stack which allows companies to cost-effectively deploy this infrastructure and tune process execution without expensive consulting or IT support.